Cookie Statement

In short, this website uses cookies. We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We also share information about your use of our site with our web analytics, advertising, and social media partners, who may combine it with other information you have provided to them or that they have collected from your use of their services.

Privacy Policy

This Privacy Policy describes how Miglior Materasso Srl processes personal data in accordance with EU Regulation 2016/679 (GDPR).

Data Controller

Miglior Materasso Srl
Via Sisto IV n. 4 – 00167 Rome, Italy
Email: info@migliormaterasso.it

Types of data collected

• Data provided via contact form (name, email, request, optional tax code)
• Order and customer account data (name, address, email, phone, tax details)
• Data collected for marketing purposes (email, purchase preferences)
• Data generated by third-party tools (chat, traffic analysis, advertising)

Purposes and legal basis of processing

• Contract execution: order management, shipments, customer support
• Legal obligations: invoicing, accounting
• Consent: sending newsletters and promotional communications
• Legitimate interest: service improvement, security, statistical analysis

Processing methods

Data is processed using electronic tools and stored in secure environments. It is not disseminated.

Data recipients

• Hosting provider: Serverplan Srl (Italy)
• Payment tools: PayPal, PayPlug, SeQura
• Newsletter: Brevo
• Chat: Smartsupp
• Reviews: Trustpilot
• Analytics and marketing: Google Analytics 4, Google Ads

Data transfer outside the European Union

Data may be processed by providers with non-EU servers, in compliance with legal mechanisms (standard contractual clauses or adequacy decisions).

Data retention

• Tax data: 10 years
• Marketing data: until consent is revoked
• Chat: max 6 months

Data subject rights

Users can exercise their rights of access, rectification, erasure, restriction, objection, data portability, and lodge a complaint with the Privacy Guarantor.

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Cookie Policy

What are cookies

Cookies are text files that visited sites send to the user's device, where they are stored and then retransmitted to the same sites on the next visit.

Types of cookies used

Technical cookies (necessary)

• Session cookies, shopping cart saving, and authentication

Analytics cookies

• Google Analytics 4 – configured with anonymized IP and no tracking until consent

Marketing cookies

• Google Ads (remarketing)
• Facebook Pixel (only if integrated in the future)
• Trustpilot (only on specific pages)

External content

• YouTube and Google Maps: loaded only after consent

Consent management

Upon accessing the site, a GDPR and SEE compliant cookie banner is displayed, allowing the user to:

• Accept all cookies
• Reject non-essential cookies
• Customize preferences

The blocking of non-technical cookies is active until explicit consent. It is always possible to change choices via a dedicated link at the bottom of the page.

How to disable cookies

Users can also manage or disable cookies from their browser settings (Chrome, Firefox, Edge, Safari, etc.).

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Last updated: June 2025

Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.

Marketing and Social Media

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Name _ga [x4] : Provider Google, Purpose Registers a unique ID used to generate statistical data on how the visitor uses the website. Expiry, 2 years Type HTTP Cookie

Name _ga_# [x2] : Provider Google, Purpose Used by Google Analytics to collect data on the number of times a user has visited the website, as well as data for the first visit and the most recent visit. Expiry, 2 years Type HTTP Cookie

Name _gat [x4] Provider Google, Purpose Used by Google Analytics to throttle request rate HTTP Cookie Google Tag Manager : Expiry, 1 day Type HTTP Cookie

Name _gid [x4] Provider Google Purpose Registers a unique ID used to generate statistical data on how the visitor uses the website. Expiry 1 day Type HTTP Cookie

Name AnalyticsSyncHistory Provider LinkedIn Purpose Used in the context of synchronizing data with the third-party analytics service. Type HTTP Cookie: Expiry, 29 days

Name collect Provider Google Purpose Used to send data to Google Analytics regarding the user's device and behavior. Tracks the user across devices and marketing channels. Type HTTP Cookie: Expiry, 29 days

Name _gcl_au Provider Google Tag Manager Purpose Used by Google AdSense to experiment with advertising effectiveness across websites that use their services. Expiry 3 months Type HTTP Cookie

Name ads/ga-audiences Provider Google Purpose used by Google Adwords to re-engage users that are likely to convert into customers based on the user's online behaviour across websites. Expiry Session Type Pixel Tracker

Name bcookie provider LinkedIn Purpose Used by the social network service LinkedIn to track the use of embedded services. expiry 2 years type HTTP Cookie

Name bscookie provider LinkedIn Purpose Used by the social network service LinkedIn to track the use of embedded services. Expiry 2 years type HTTP Cookie

Name IDE provider Google Purpose Used by Google DoubleClick to register and report on the user's actions on the website after viewing or clicking one of the advertiser's ads, to measure the effectiveness of an ad and present targeted advertising to the user. 1 year HTTP Cookie

Name lidc provider LinkedIn Purpose Used by the social network service LinkedIn to track the use of embedded services. expiry 1 day

type HTTP Cookie

name pagead/landing [x2] provider Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertising. This also allows the website to limit the number of times a visitor is shown the same ad. expiry Session type Pixel Tracker

Name test_cookie provider Google Purpose Used to check if the user's browser supports cookies. expiry 1 day type HTTP Cookie

Name UserMatchHistory provider LinkedIn Purpose Used to track visitors across multiple websites, in order to present relevant advertising based on the visitor's preferences. expiry 29 days type HTTP Cookie

Name VISITOR_INFO1_LIVE provider YouTube Attempts to estimate the user's connection speed on pages with integrated YouTube videos. expiry 179 days Type HTTP Cookie

Name YSC provider YouTube Purpose Registers a unique ID for statistics related to which YouTube videos have been viewed by the user. expiry Session Type HTTP Cookie

Name yt.innertube::nextId [x2] Provider YouTube Purpose Registers a unique ID for statistics on what YouTube videos the user has seen. Expiry Persistent Type HTML Local Storage

Name yt.innertube::requests [x2] Provider YouTube Purpose Registers a unique ID for statistics on what YouTube videos the user has seen. Expiry Persistent Type HTML Local Storage

Name yt-remote-cast-available [x2] Provider YouTube Purpose Pending Expiry Session HTML Local Storage

yt-remote-cast-installed [x2] Provider YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Session HTML Local Storage

Name yt-remote-connected-devices [x2] Provider YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Persistent HTML Local Storage

Name yt-remote-device-id [x2] Provider YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Persistent HTML Local Storage

Name yt-remote-fast-check-period [x2] Provider YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Session HTML Local Storage

Name yt-remote-session-app [x2] YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Session HTML Local Storage

Name yt-remote-session-name [x2] Provider YouTube Purpose Stores the user's video player preferences using embedded YouTube video Expiry Session HTML Local Storage